Creating engaging social media for SMEs in the US can be a challenge, especially when working with a limited budget. But, with the right mix of creativity and strategy, you can create fresh and engaging content that will attract new customers and help you stay connected with your existing customers.

Here are 6 tips to help you create fresh and engaging social media content, without a big budget:

1. Talk To Your Audience

Before you start creating content, it’s important to know who your audience is and what they’re interested in. You’re going to waste time trying to engage everybody, so focus on what resonates with your community. By understanding your audience’s needs, wants, and triggers, you can create content that speak directly to them.

2. Leverage User-Generated Content (AKA: get people to write content for you)

User-generated content is an effective way to create engaging content without spending a lot of money. One of the easiest ways to do this is by asking your customers to share their experiences and feedback about your product or service. You can also use customer photos and reviews to add more authenticity to your content.

3. Use Branded Visuals

Visuals are a great way to capture attention and create a memorable experience for your customers. Create visuals that reflect your brand’s personality and include compelling captions. This includes using your brand colours consistently, going beyond just the logo, and showcasing your product.

4. Tell Your Story

People love stories, so tell yours! Share stories about your brand, your customers, and your employees. This will help people connect with your business and feel more invested in it. Examples of stories can be: customers enjoying the product, the development journey, behind-the-scenes of the team at work…get creative with this!

5. Repurpose Content

If you have limited resources, repurpose content that you’ve already created. You can repurpose blog posts, videos, podcasts, and more to create fresh content for your social media channels. You can have a few related blogs turned into an e-book, for example, or make a video series out of the most popular videos.

6. Collaborate with Other Brands

Collaborating with other brands can be a great way to create fresh and engaging content without spending a lot of money. Reach out to complementary brands that share your target audience and collaborate on content. These would be companies that sell to your target market but are not your competitors.

Start with these 6 tips, and see how far you can go. You can create fresh and engaging social media content without a big budget. So get creative, experiment, and most of all, have fun!

About the author

Murtaza Manji
Business Strategy & Leadership Coach
Entrepreneur, award-winning business strategy coach, and international speaker, Murtaza Manji is the co-founder of Kaizen Consulting Group which he set up in the UK in 2011 before expanding to the UAE a year later. Since then, the company has evolved significantly with ambitious plans to expand further. His vision is to positively impact the countries the Group operates in by supporting clients to create lasting values and legacies.

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Murtaza Manji - Managing Partner of Kaizen Business Consulting Group Dubai
Kaizen’s team of experts have worked with 1050+ companies across 16 different industries worldwide to achieve higher profits, greater productivity, and sustainable growth by creating efficient systems and structure. Get in touch today to see how we can support you.